Premium / Quick-Step Halo Unit
Multi-Functional Kiosk for Quick-Step Brand
Multi-functional kiosk built for Quick-Step, combining digital display, product testing, and education to enhance customer engagement in flooring stores.
Objective
Premium Floors commissioned us to design a multi-functional, attention-grabbing kiosk that would serve as a central display and interactive area for their Quick-Step brand in retail flooring stores. The unit needed to be free-standing, highly engaging, and versatile enough to facilitate customer interaction and product education.
The initial design began as a desk-style kiosk with open sides, allowing chairs to be positioned underneath so that store staff could sit and discuss options with customers. As the concept evolved, the design transitioned into a taller, stand-up configuration with openings for stools, creating a more approachable and communal experience.
Key Features
Objective Sub heading for styling
Interactive Touchscreen
A 32-inch interactive touch screen, mounted on a swivel arm, serves as the focal point. This screen provides access to the Quick-Step website, functioning as both a virtual salesperson and an assisting tool for staff.
Lightbox Display
Positioned opposite the touchscreen, the lightbox creates visual balance and offers the option for a future upgrade to include a second screen.
Educational Demonstration Pods
To highlight Quick-Step’s product advantages, the kiosk integrates custom-built Pods designed for hands-on interaction. Initially, eight Pods were planned, later refined to five key demonstration Pods. Examples of these pods are:
- Scratch Resistance: Users compared Quick-Step planks against competitor products using a scouring pad.
- Ease of Cleaning: Customers tested stain removal using acetone and a permanent marker on both Quick-Step and a competitor sample.
- Watertight Test: A clear acrylic tube filled with water demonstrated the product’s ability to prevent leaks.
Product Display Integration
The final kiosk design included a tabletop display featuring a wide range of Quick-Step flooring samples, complemented by the rotating central podium that showcased the Pods.
Outcome
The completed Quick-Step Halo Unit successfully delivered a central, interactive hub that combined digital engagement, physical product interaction, and educational experiences, making it an effective sales and marketing tool within retail environments.
